I’m excited to invite you to the first Newhouse Advanced Media Lab Series event (April 13, 6:30 p.m. EST): “Engage-to-Earn: Paradigm Shift or Parlor Trick?

Will the trading of attention and engagement for assets turn traditional media upside down? Join me and Donald Williams, Executive Vice President and Chief Digital Officer, Horizon Media; Andrew Klein, Vice President, NFT and Metaverse Brand Experience, Sweet.io; and Zack Seward, Deputy Editor-in-Chief, CoinDesk; as we discuss Web3, blockchain, the metaverse, and new engage-to-earn business models.

It’s a hybrid event, so you can attend in-person at the Newhouse NYC campus or online. RSVP required. I’m looking forward to seeing you at the event.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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