Instagram announced a subscription feature to help creators earn recurring monthly revenue, which is great news for creators who have started to earn on other platforms like TikTok, YouTube, and OnlyFans. The feature is rolling out with 10 creators in the test phase including basketball player Sedona Prince, model Kelsey Cook, actor-influencer Alan Chikin Chow, Olympic gymnast Jordan Chiles and digital creator Lonnie IIV.

It will be interesting to see how this works on Instagram. Its users are not accustomed to paying for content. That said, this is a way for popular creators to fish where the fish are. Watch this closely. Scale and convenience are a powerful combination.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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