Identity and the Metaverse: Coinbase’s Plans

Coinbase laid out its vision for crypto, NFTs, and the metaverse in a thoughtful blog post. I was excited to learn how the world’s second largest crypto exchange is thinking about identity.

“At Coinbase, we want to help pull all the pieces of identity together – essentially creating an identity on-ramp into the Metaverse,” reads the post. “That’s the idea behind our work with ENS, which makes it possible to create a unique username NFT that resolves to a wallet. Eventually, this will allow users to carry a unique ID across different worlds in the Metaverse.”

I love the idea of being in control of my own data in a multi-metaverse world. I’m not in love with the idea of centralized data overlords. Does Coinbase have the answer?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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