Apple in Your Eye

Apple has been awarded a patent for inventing a way to use AR or VR headsets (glasses) to project images directly onto your retina.

Why is this a big deal? While statistics vary by study, approximately 30% of people cannot wear VR or AR headsets without suffering side effects such as eyestrain, headaches, or (in some cases) nausea. This happens because current VR and AR systems do not accurately match the projected depth of virtual environments with what the user’s brain is expecting.

Apple’s invention solves this problem and paves the way for some very useful eyewear. Get ready for a motion sickness-free ride through the metaverse.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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