After the near $100 million opening of Shang-Chi and the Legend of the Ten Rings, the Walt Disney Company just made a major statement about the future of its films. First, all of the company’s remaining 2021 releases, including Eternals and The King’s Man, will play only in theaters for 45 days. In addition, the company just dated a bunch of future films all the way into 2024, which raises the question: “Is a $100 million opening the ‘new’ normal, or is it to be expected post-pandemic?”
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