In a statement published Tuesday, the European Commission said it took issue with Amazon using independent sellers’ data to benefit its own retail business. It also announced a second formal investigation into Amazon’s e-commerce processes.
Should Amazon be able to analyze data it gathers from its vast number of third-party sellers to help it create new Amazon-branded products? The EU’s strategy of suing big tech (as opposed to investing in big tech) aside, this is a fundamental question. We all gather and use competitive data in our marketing; Amazon just has more data than we can ever hope to obtain. Should there be a “Chinese Wall” between third-party sales data and Amazon’s marketing group? The EU says yes. What do you say?
Take the Survey
If the survey is not visible, click here.
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.