Masks for the Masses

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Shelly and Ross talk with Pastor Mike McBride, chair of The Black Church Pac and the national Live Free campaigns, and Erica Ford, internationally recognized peacemaker and co-founder of Life Camp, about the “Masks for the Masses” campaign and how they are mobilizing their networks to save lives. Plus, a marketing lesson from the “butter maiden.”

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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