Masks for the Masses

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Shelly and Ross talk with Pastor Mike McBride, chair of The Black Church Pac and the national Live Free campaigns, and Erica Ford, internationally recognized peacemaker and co-founder of Life Camp, about the “Masks for the Masses” campaign and how they are mobilizing their networks to save lives. Plus, a marketing lesson from the “butter maiden.”

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.

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