Subscription services work! The numbers tell the story. Niren Chaudhary, Panera’s CEO, said that monthly visits to Panera Bread locations in test markets increased over 100 percent and food sales were up 70 percent.
The subscription costs $8.99 per month, and you get all the coffee or tea you can drink. What’s not to love? The coffee’s pretty good and “all you can drink” is very “pro consumer.”
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Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.