My New Mac Pro

Mac Pro

Apple finally added a “Buy Now” button to its Mac Pro page, and no one was more excited to go Mac Pro shopping than me. I have been waiting for this computer for quite some time. It will be a replacement for the four-year old Mac that is the center of my home studio.

Because I use a Mac Pro for production (music, audio, video, graphics, images, etc.), my practice has been to max out the configuration and “take my medicine” at the end. So — and you know where this is going — imagine my surprise as a maxed out Mac Pro came in at a base price of $52,599. Add a monitor, stand, and sales tax for a cool $64,000 Mac Pro.

Obviously, that is not the configuration that I decided to purchase, but the fact that you can configure a Mac Pro with 1.5TB of RAM and a 2.5GHz 28-core Xeon W CPU is amazing. If you’re wondering what you would do with this kind of power, think CGI for movie production, photorealistic animation, and every other computationally-intensive aspect of the state-of-the-art production business.

I know people have been making fun of the price of this computer, but I don’t think it’s funny. I think it’s awesome. In fact, I can’t wait to start creating new sonic and visual landscapes with it. Thanks, Tim Apple… this is going to be fun!


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Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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