Google One

Have you started hitting your caps on Gmail or Google cloud storage? Lots of people have. Alphabet (Google) took the email market by storm when it launched by offering more free storage than any of the competitive services. That seems to be completely over. The first 15 GB of storage is still free on Google One (the replacement for Drive), then you hit the $1.99/month plan up to 100 GB, then the sky’s the limit.

Google trained us not to delete emails or anything else for that matter. After all, storage was free. Or so cheap, we wouldn’t care.

According to Bloomberg, “If 10% of Gmail users sign up for the new $1.99 a month Google One subscription, that would generate almost $2.4 billion a year in annual, recurring sales for the company.” It’s good to be Google!


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Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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