The YouTubers Union is demanding change. That's nothing new for Google

The YouTubers Union, a very homegrown movement from the looks of their website, has joined forces with IG Metall, a 125-year-old German labor union with roots in fighting for metal workers, to take on Alphabet. The two entities have joined forces to create FairTube, which has a list of demands from the people who create content for YouTube.

I’m a card-carrying member of SAG-AFTRA and the AFM because (back in the day) I was forced to join the unions to “have” a career. Times have changed significantly, and the power of individuals to organize has increased exponentially. I’m surprised that YouTubers have not organized themselves in a better, more modern way to approach this.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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