One of my very favorite Facebook executives is famous for saying, “Likes are not a business outcome.” This is absolutely true. But likes are more addictive than oatmeal raisin cookies or soft pretzels or peanut butter toffee ice cream or, well… you get it. Likes are addictive. So, what would happen if Instagram made them go away? Wait. What? Yes, Instagram is experimenting with the idea.
IMHO, this would shift the balance of social media power in a very positive way.
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.