Activision Buys Candy Crush Maker, King Digital

Shelly Palmer and Richard Quest

Shelly Palmer talks with Richard Quest about Activision Blizzard’s $5.9 billion purchase of casual game maker King Digital (Candy Crush) on CNN’s Quest Means Business. Airdate: November 3, 2015

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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