Shelly Palmer Radio Report – October 15, 2014

GoPro’s cameras are awesome devices, but not all of us are action sports superstars. HTC’s newest product, a standalone digital camera called The Re, is for the rest of us living our normal lives. The Re, which looks sort of like a miniature periscope, pairs with Android and iOS smartphones and aims to make taking pictures and videos quicker and easier than using your smartphone. The Re has a minimal design, with two buttons and a couple of LED lights. There’s no need for a viewfinder, display or user interface – everything is managed through your phone. This lack of features means The Re is able to focus on what matters: its 16 MP sensor and ultra-wide lens. It’s more comfortable to hold and shoot with than a GoPro, and its solid design, slim form factor and waterproof case mean it’s easy to bring anywhere you go. But will anyone want to spend $200 on an add-on camera? We’ll find out later this year, when The Re hits store shelves in the US for $199.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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