Best Buy

Best Buy

Best Buy is creating new in-store Connected Home departments that should roll out to more than 400 stores by Thanksgiving (yes, there’s also a website). The departments will contain more than 100 smart home products, including the Peq hub, Nest and Honeywell thermostats, Dropcam cameras, Hue lights and many other brands large and small. There will be a mix of one-off devices and managed services from local ISPs or ADT, as well as more DIY-but-still-managed services such as Peq that come with a fee. Best Buy is also placing routers and access points in this section under the idea that they are the “plumbing” of a smart home. And the company is pitching router upgrades. Given how terrible some ISP equipment is and the associated monthly fees, buying a router upgrade isn’t a bad idea. The Richfield, Minnesota–based retailer will also train connected home specialists in more than 200 stores.

Read the full story at Giga OM.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.