Verizon Wireless is offering an early-upgrade program for customers whose two-year contracts are not quite up for renewal. The company informed customers on Sunday that all Verizon subscribers eligible to upgrade to a new smartphone on or before November 15 will have those dates changed to now, allowing them to get a new device whenever they see fit — without penalties. “As a special thank you to our existing customers, all Verizon customers who would be eligible to upgrade on or before November 15th have had their upgrade dates changed to become upgrade eligible immediately,” a Verizon spokesperson confirmed to CNET on Tuesday. “These customers can now upgrade to any device currently in our lineup, with (a) new two year contract. ” Carriers have offered early-upgrade programs in the past when they want to boost sales before a big launch. On Friday, Apple will be launching its iPhone 6 and iPhone 6 Plus, and both devices are likely to sell out in quick order.

Read the full story at CNET.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.