When the iPhone 4 was released in June 2010, people noticed that holding the device in a normal, natural way caused it to drop calls. Apple’s suggestion? If it doesn’t work when you hold it a certain way, don’t hold it that way! It wasn’t the message new iPhone 4 owners were expecting, but it was prescient. The iPhone 6 is facing a problem of its own – its “form-fitting” case shapes itself to match your backside – if you keep the device in your back pocket. In other words? It bends. Sadly, it does not bend back. Apple says this isn’t true, and that the iPhone 6 meets its high quality standards. Apple also says only nine people of the 10 million iPhone 6 owners have complained. If your iPhone is bent, Apple has nothing that might comfort you. While we wait for Apple to offer a solution instead of a non-explanation or denial, we consider all the possible meanings of the phrase “bend over.” It’s what Steve would have wanted us to do.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.