Shared rides are becoming all the rage, with new transportation companies all offering their users a way to lower fares while splitting their commute with a stranger. One of the first services to focus on that capability was a startup called Hitch, which launched before Lyft Line, before UberPool and before Sidecar Shared Rides. The Hitch founders joined one-time competitor Lyft in order to boost that company’s own shared ride offering. Terms of the deal weren’t disclosed, but Hitch will be shutting down and its founders will be working to bring some of what they had built into the Lyft Line product. This isn’t the first talent acquisition Lyft has made to support its shared rides initiative. Earlier this year, the company brought on board the team behind Rover to help build the Lyft Line product.
