Square Order

Square Order

The grand Square Wallet experiment is over. As of Monday, Square has pulled the app from the Apple and Google app stores. At the same time, it is introducing Square Order, an app that lets shoppers place pick-up orders from, and pay at, coffee shops, cafes and other Square merchants right from their smartphone. Square Wallet was Jack Dorsey’s startup’s big bet, launched three years ago, to allow coffee shop patrons and restaurant goers to use payment information stored in the app to pay for goods by checking in to a shop via the app and then simply giving a cashier their name at checkout. The theory was that cafe or restaurant patrons would find that method of payment easier than swiping a physical payment card. Square is now essentially acknowledging what has been clear for some time, that Wallet failed to attract the customer interest Square hoped it would.

Read the full story at re/code.

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