Report: Facebook Will Re-Brand Oculus Rift



Oculus VR has a new owner, and Facebook may end up molding the virtual reality company’s flagship product in its own image. According to a report from the New York Times, Facebook is planning to eventually rebrand the Oculus Rift experience, redesigning the hardware and updating it with “a Facebook interface and logo.” Though the deal was announced just yesterday, if true, this news already shows somewhat of a change for Facebook, which initially appeared less interested in the hardware side of Oculus. “We view this as a software and services thing,” Facebook CEO Mark Zuckerberg said on a conference call following the announcement, “a network where people can communicate and buy things.” Oculus founder Palmer Luckey, meanwhile, has emphasized that the VR company will remain largely independent despite the acquisition.

Read the full story at The Verge, and the original report at The New York Times.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.