Facebook's News Feed Re-Design 2014

Sometimes, it’s better to show up late than never at all. Facebook plans to roll out a set of design changes to its News Feed product beginning Thursday morning, nearly a year to the day from when the company first unveiled a drastic overhaul of the product’s interface to the world. But the version you will soon see isn’t the one Facebook first showed off last March. As I reported last fall, upon first rolling out the new News Feed to a single-digit percentage of users, engagement and overall user satisfaction with the redesign stalled. In essence, it was a flop. “Over the last year, we’ve spent a lot of time seeing what people were saying, what was working, what wasn’t working, and we’re rolling out the version that takes all of that feedback into account,” News Feed product manager Greg Marra said in an interview.

Read the full story at re/code.

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