UberUber Co-founder and CEO Travis Kalanick knows that the ride-sharing company’s infamous surge pricing is a hard sell, but he thinks it’s a preferable experience to standing out on the sidewalk waiting for a taxi. Still, he thinks that Uber could do better when it comes to communicating that. “One of our goals for 2014 is bringing humanity to our communications,” he said at the Launch Festival in San Francisco on Monday. As a part of that initiative, Uber will be adding a new feature to its mobile app that will send users a push notification when pricing has come back down to normal following a surge if they’re looking for a ride. That way, if a user is looking to grab a ride home from the bar, they could grab another pint while they wait for the price to come down after a night on the town. The new feature should be helpful for both Uber and budget-conscious consumers.

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