Philips' Smart Lighting System

Ever spent ages wandering the grocery store while looking for a hard-to-find ingredient? If Philips brings its new connected retail lighting to your local supermarket, you may always know where to go. The technology uses light-based communication to create a positioning grid for your smartphone, telling you just what route you’ll need to take to get everything for that recipe. Naturally, shopkeepers can also use the system for location-based discounts and suggestions; if you’re looking for dessert ideas, the lights can point you to the pastry section. Philips is already testing its smart illumination with a handful of stores, so it might not be long before you’re shopping with extreme efficiency.

Read the full story at Engadget.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.