Adobe has joined President Obama’s ConnectED initiative to help bolster technology education in US schools. The company plans to contribute $300 million in software to teachers and students, including Photoshop Elements, Premiere Elements, Presenter, Captivate, and even EchoSign, which Adobe hopes will help improve schools’ administrative processes. “We believe in the power of media creation as a way for youth to express their creativity and build their skills for future success,” said Adobe CEO Shantanu Narayen. The company has also committed to providing training resources to educators across the US. ConnectED has now brought in over $1 billion in donations from tech businesses; Apple, Microsoft, and several US mobile carriers have already pledged support for the initiative. Adobe isn’t the only company joining today, either.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.