CES 2014 Self-Guided Tour Exhibitor: Chevrolet


ChevroletChevrolet knows what you need to be comfortable, and has packaged their tough exteriors up with a bowtie. The 2015 Chevy Colorado redefines the midsize truck by offering real truck capability and versatility to customers who don’t require a full-size truck.

This design makes one thing clear: General Motors understands that safety and connectivity will be important to buyers now and in the future. The new Colorado is packed with tech, and its new information center communicates better with the driver and offers more engine and vehicle data. The available nav screen is 8 inches wide, and most models will have the next-generation OnStar suite of helpful telematic goodies and MyLink enhancements available.

If you’re worried about losing that strong and sturdy truck feel, don’t be. It still looks rugged and features improved features like taller bedsides, for example, which are exclusive to North America and match the aggressive, raked belt line of the cab. This helps reinforce the truck’s durability, while also offering greater security to items stored in the bed.

One of the world’s leading car brands since 1911, Cheverolet fuel-efficient vehicles loaded with spirited performance, expressive design and higher quality.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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