CES 2014 Self-Guided Tour Exhibitor: Audi


AudiWhen you rewrite the rulebook, people take notice. And when it comes to Audi, people are definitely taking notice. For more than a hundred years, Audi has stared adversity in the face and proven any naysayer wrong. This is what Audi is all about; this is truth in engineering. The most recent example out of Audi is the Sportback e-tron in its A3 Family.  The A3 Family – and, in particular, the Sportback e-tron – redefines the benchmark of sustainable mobility and gives you, the customer, a sporty and efficient experience. The concept features hallmarks of Audi’s recent design strategy, like the large grille, complete with ‘quattro’ identification, and chiselled flanks. Look closely and you’ll see the ‘e-tron’ signature on the door-sills, meaning there’s a plug-in hybrid drivetrain inside.  Outstanding performance, expert design and advanced drivetrain technologies come together in the A3 Sportback e-tron. A practical plug-in hybrid, the car provides quiet, efficient driving with zero emissions potential, all bundled inside an established family car.  No matter what type of car you’re looking for next, think Audi. The Sportback e-tron gets the equivalent of over 150 miles to the gallon while still boasting a 0-60mph time of just 7.6 seconds.

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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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