InstagramInstagram announced on Friday that Thanksgiving 2013 in the US was “the busiest day on Instagram so far,” thanks to a massive flood of Thanksgiving and Hanukkah-related photos and videos. Unfortunately, the company failed to share exact figures, suggesting that if any records were broken, they weren’t huge. That’s a big contrast to last year’s announcement, in which Instagram said Thanksgiving 2012 in the US broke multiple records in addition to being the busiest day for the mobile photo sharing service ever. This year, the “busiest” adjective is repeated again, but the closest we have to specifics is this vague sentence: “We saw record usage as Instagrammers shared a heaping help of holiday cheer.” Last year, the Facebook-owned company said it saw the number of shared photos more than double from the day before. This year, apparently nothing close to that happened.

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