An online campaign asking Amazon’s chief executive, Jeff Bezos, to pay the agency staff working for Amazon UK the living wage has received more than 40,000 signatories in two days. Launched on Change.org, the petition featured an image of workers in a warehouse with the caption, “Amazon UK: all we want for Christmas is a fair wage”. Within the description of the petition, it said the 15,000 workers the e-commerce company has employed for the holiday rush “won’t earn enough to buy the bare essentials of life”. Emily Kenway, who works at ShareAction and started the petition, told the Guardian that she launched the campaign to urge people to rethink their position on the company. She added that the company’s tax affairs are a very different issue from not paying staff an adequate salary.