Meet the Qualcomm Toq. The $350 smartwatch will be available come December 2nd directly from Qualcomm. The watch packs some interesting features including Qualcomm’s own low-energy screen technology called Mirasol that should make it more readable in direct sunlight. The smartwatch race just got a bit more interesting. Qualcomm designed the Toq to bring Android notification to a smaller screen. Reminiscent of the Samsung Galaxy Gear, the device is rather attractive even if it’s a touch bulky. The watch only connects with Android devices and runs a bespoke OS. The smartwatch market is very similar to the mp3 player market prior to the iPod’s eventual domination. Nearly every consumer electronic market is throwing their hat into the ring with their own interpretation.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.