After making its retail debut earlier this year, the Pebble smartwatch is coming to Amazon. The company made the announcement Thursday night, and the watch is now available for US buyers in black, gray, orange, red, and white for $148.99, its arrival coinciding with the effective start of the holiday shopping season. It’s been a little over a year and a half since the Pebble’s Kickstarter campaign launched in April of 2012, and nearly five months since it started shipping at Best Buy in July; it’s also being sold through AT&T. Around retail launch, the company said it had taken 275,000 total orders for the Pebble, and in early November, it announced that 190,000 had been successfully shipped. Anybody who’s buying a Pebble now will be able to take advantage of the recently released SDK 2.0, which natively supports the iOS 7 notification center, allows for easier cross-platform app development, and lets developers tap into the watch’s accelerometer.