Shelly Palmer Radio Report – October 11, 2013

Do you hate brushing your teeth? A new company called Blizzident has begun creating custom 3D-printed toothbrushes that cut your brushing time from 2 minutes all the way down to 6 seconds. So how’s it work? After popping the very strange-looking toothbrush into your mouth, you bite down and make chewing motions. The toothbrush’s bristles are angled to clean your gums and get between your teeth for a quick, complete clean. Every Blizzident toothbrush is custom-made and begins with an impression or 3D-scan of your teeth. The scan is uploaded to Blizzident, which makes the toothbrush using 3D printing. There’s a steep cost to saving those two minutes a day, though. Your first Blizzident toothbrush will cost $299, and replacements cost $159. That’s on top of the $75 to $200 it costs to get the 3D scan done. While the Blizzident toothbrush is, for now, a luxury item, the ever-decreasing cost of 3D printing could help products like this find their way into everyone’s homes in the very near future.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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