In August, Apple launched an iPhone trade-in program for its United States-based retail stores. The promotion is part of Tim Cook’s grand plan to dramatically increase iPhone sales inside of his own stores. Interestingly, the iPhone “Reuse and Recycle” trade-in program has been absent from Apple Stores outside of the United States even though approximately 1/3 of the company’s stores exist outside of the U.S. That will soon change, according to a reliable source. This person says that Apple has begun preparing training materials for its United Kingdom retail staff on the Apple Store iPhone trade-in-program and that the initiative will launch in the UK in the coming months. Apple has begun training a small number of UK-based stores on the program, but it will take the company a few weeks to rollout the training across the region.
