Shelly Palmer Radio Report – September 10, 2013

Have you ever bought a book off Amazon and wished you had it on your Kindle, too? Launching in October, Amazon’s Kindle MatchBook will let you buy a Kindle version of physical books you’ve bought on Amazon, going all the way back to 1995. Not every title is included, but over 10,000 books are currently enrolled in the program with more on the way. Once the program launches, Amazon will give you the option to buy – for $2.99, $1.99, $0.99 or free – any books enrolled in MatchBook by the publisher. Amazon said the program was “one of the most requested features from customers,” and is very similar to another program Amazon launched this year: AutoRip, which gives customers a free mp3 version of many CDs or vinyl records purchased through Amazon. As we move into an almost entirely digital culture, Amazon is doing its part to bring your book collection into the 21st Century. If you want in, check out Amazon MatchBook when it launches in October.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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