Grand Theft Auto V

Grand Theft Auto VThose ruminating about the record-breaking potential of Grand Theft Auto V sales can stop now. Publisher Take-Two Interactive announced Wednesday that the game grossed an astounding $800 million in just 24 hours. Those numbers mark the highest first day retail sales of any title in Take-Two’s history while the game has yet to reach markets in Japan and Brazil. GTA V also happens to be the most expensive game ever made, with a combined development and marketing budget of $265 million, which it has just made back three times over. To put that in perspective, the record for single-day game sales was last set in November with the launch of Call of Duty: Black Ops II, which made roughly $500 million. That means that Take-Two and developer Rockstar Games nearly made more in a single day than Black Ops II and GTA IV’s launch day sales combined. (GTA IV made $310 million on launch day in April of 2008).

Read the full story at CNET.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe