eBayE-commerce giant eBay made its latest moves to blur the lines between online and offline commerce on Tuesday, and it’s chosen the UK to do it: it launched a new “Click & Collect” service, where shoppers can buy goods from eBay online and then select a physical retail location where they can be delivered. On top of this, eBay said it will be bringing its same-day delivery option, eBay Now, to the UK, its first push outside of the U.S. for the service. “Our eBay Now service is coming to Europe, starting with London next year,” eBay president Devin Wenig announced in a presentation in London on Tuesday. eBay has been working on Click & Connect for about a year already, and the UK is the first, but not only, market where eBay plans to take the service. Wenig told me the UK was selected for the debut because early trials showed UK shoppers to be the most receptive.

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