DISH and Southwest Airlines announced a new partnership today that will allow iOS device users to access live and on-demand programming for free directly from their tablet or smartphone. It’s certainly an idea that we can get behind… After all, would you prefer watching live TV on your 10-inch Retina display or the barely visible 6-inch display typically built into airline seats? To celebrate the launch of the new TV Flies Free service, DISH took to a Southwest flight yesterday to give out some free iPads and show passengers how the access to 75 on-demand shows and live TV streams work. “DISH and Southwest are two iconic American brands known for putting the customer first, providing products, services and experiences they truly demand,” said DISH President and CEO Joe Clayton. “It’s only logical our two companies should team up to give passengers free live TV and on-demand shows on flights around the country.”