New York isn’t a modest place at the best of times, but now Gotham has a new reason to crow: it will be one of the first cities in the world to offer citizens and local businesses their very own “.nyc” domain name. The result is likely to be an onslaught of websites with names like cupcakes.nyc or hipster.nyc or lenadunham.nyc. Mayor Michael Bloomberg today confirmed that ICANN, the agency responsible for assigning top level domains like “.com” and “.org,” had formally approved the new New York City Suffix, which will go on sale near the end of 2013 for a price yet to be announced. In a release announcing the domain name, Bloomberg’s aspiring successor, Christine Quinn, said New York will now “also be the greatest city on the internet.” City officials boasted that the domain name will be a boon for small businesses and a revenue generator for the city.