While Google Glass’s arrival date as a consumer-facing product remains something of a mystery, as does the final pricing structure, we do know it’s in the hands of only a few developers and it currently costs $1,500. This obviously set a challenge for a startup in Italy that thinks it can do better, and at a cheaper price point of just $300 with a March 2014 delivery date. They’ve just kicked off a $150,000 Indiegogo campaign to fund the devices, but claim also to have already found private backing. GlassUp is the name of this AR device and it promises a laundry list of services: Through its tiny on-glasses projector unit it will display: Emails, texts, and other status updates like calendar events and calls, Breaking news, Real-time feedback for sports activities, Turn-by-turn navigation instructions, Translations and more.