Barnes & Noble

Barnes & NobleFollowing Barnes & Noble’s announcement that it was going to abandon its tablet hardware business, the company slashed the prices of its Nook HD and Nook HD+ tablets. Shipments had fallen dramatically since December, from about one million units to an estimated 600,000 units in the second quarter of 2013. In an attempt to clear out old inventory, the 7-inch Nook HD with 8GB of storage is now being offered for $129, down from $199, while the 8.9-inch Nook HD+ has been reduced from $269 to $149. Like the discounted HP TouchPad that came before it, Nook sales are now expected to explode in North America in the second half of the year due to their discounted prices. Digitimes noted that B&N’s departure from the tablet hardware space isn’t expected to “significantly impact” Taiwan-based manufacturers because the company had shipped only a limited number of devices.

Read the full story at Boy Genius Report.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.