Ford Motor Company

Ford Motor CompanyFord is planning to bring back traditional knobs and buttons to interactive dashboards inside its vehicles. The company will go back to basics in an attempt to reduce the complexity of its in-car technology, despite becoming one of the first manufacturers to integrate touchscreens and voice recognition inside its cars, the Wall Street Journal reports. According to Raj Nair, Ford’s VP of engineering for global product development, owners have complained that its systems make it difficult to switch radio stations or change the volume. As a result, the company will reintroduce physical controls having spent “a lot of time with customers to find out what exactly are the areas that are bothering them.” Ford says it has integrated SYNC and MyFord Touch in 79 percent of vehicles sold in 2013 and claims it has “double the sales mix of infotainment systems sold with Toyota and Honda vehicles.”

Read the full story at The Verge.

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