Yahoo and Twitter

Yahoo and TwitterYahoo on Thursday announced a new partnership with Twitter that will see tweets brought directly into the company’s homepage newsfeed. The new integration will be rolling out “over the next few days” on Yahoo’s US site, available to both desktop and mobile Web users. Yahoo says it plans to include “relevant and personalized tweets” alongside its stories. If the partnership bears fruit, however, it’s fair to say Yahoo will look to expand it to its mobile apps as well as overseas. Yahoo’s justification for the inclusion of tweets is fairly straightforward. The company sees the social network as a source for news, and since its homepage is still largely centered around delivering just that to its users, adding Twitter support is just one of many steps in its attempt to become relevant again. “Updates direct from politicians, celebrities, media outlets, and other publishers have become an important source of real-time news and information,” Yahoo CEO Marissa Mayer said in a statement.

Read the full story at The Next Web.

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