If you’re like me, you tend to watch TV with a tablet or smartphone – or both! – in your hand. Amazon knows this, which is why it recently brought its X-Ray feature to TV. X-Ray originally worked with books, and told you how different characters related to the story. Amazon brought the feature to movies with the help of IMDb, and let you dig deeper into the movie you were watching on your Fire. Tapping on the screen would activate X-Ray, and would let you learn more about a cast member, like biography or filmography. The same feature now works with TV, and will work on the entire Kindle Fire family and also on the Wii U Amazon Instant Video app. While you don’t need X-Ray to enjoy a movie, it’s a cool feature that differentiates Amazon from the rest of the streaming crowd. The next time you want to download a new TV show and really get into it, maybe X-Ray will convince you to buy it from Amazon.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



Previous10 iPhone Apps to Help You Train for Your First Marathon NextInstagram Now Lets You Tag Users, Brands in Your Photos

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.