HBO GoHBO’s chief executive Richard Plepler made waves earlier this year when he indicated that the company may expand its HBO GO offering to non-cable subscribers. The executive noted that in the future, HBO could potentially team up with Internet providers to offer the popular streaming service to customers separately from pay-TV packages. Cord cutters shouldn’t celebrate just yet, however. Jeff Bewkes, CEO of HBO’s parent company Time Warner, said on Wednesday that the company has no plans to offer HBO GO without a cable subscription. “We have the rights to do it and we would do it if we thought it was in our economic best interest,” Bewkes said, according to Deadline, adding that the market for a stand-alone HBO streaming service is “not sufficiently big enough now” in the United States.

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