Nintendo is struggling to show consumers why they should be interested in its new Wii U video game console. There is nothing drastically wrong with the hardware; it combines high-definition graphics with an intriguing tablet controller for what should be original and compelling gameplay experiences. It’s not the most powerful system in the world, but neither was the Nintendo DS, which went on to become the top-selling handheld platform of all time. The company is failing to market the system effectively, however. Television adverts have lacked direction and the continuation of the Wii branding has made consumers question whether it’s a new system entirely, or just a new controller like the Wii Balance Board. What the Wii U needs is some hype. Some excitement. Players sharing their experiences on Facebook, Twitter, Vine and any other number of social networks to show the rest of the world what they’re missing out on.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.