AereoAereo on Monday announced a new pricing structure for its upstart TV streaming service. The “streamlined” structure does away with long-term commitments and with annual and daily offerings. Now, consumers can start with a base membership plan of $8 per month for use of Aereo’s cloud-based antenna/DVR technology and 20 hours of DVR storage. For $12 a month, they can upgrade to 60 hours of DVR storage. The New York-based company is further sweetening things by offering the first month of service at no charge. “We looked at our data and it was clear, consumers want a more simple approach to pricing,” Aereo CEO and founder Chet Kanojia said in a statement. “With our new pricing structure, consumers begin with one base plan and then have the ability to upgrade their membership to triple their DVR storage capacity.”

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