Rdio streaming music subscribers with Unlimited accounts will get access to new video service from the company called, appropriately, Vdio. (It had previously been in a closed beta.) It’s a rental and purchasing platform—not a subscription service—but it incorporates the social and content discovery features you’ve been missing for eons from basically every other video service out there. This could be the death-blow to iTunes and Amazon’s online video options. At first you might ask yourself why exactly we need a new way to get video online. There are a million streaming video services. All the new movies and current season TV you can’t get from Netflix and Hulu, you can already buy. The pricing and catalogs for Vdio will be basically identical to iTunes and Amazon. A newly released movie will cost roughly $5 to rent and $15 to own.