Play ball! It’s Opening Day, so Shelly Palmer talked to Bob Bowman, the President and CEO of Major League Baseball Advanced Media. The two talk about the best app on the planet, MLB At Bat, and why it works so well. They also talk about MLB.tv and the realm of streaming video and television blackouts. They also take a look at Mobile Seat Upgrades, a new feature this year in the official app, and also the sport’s integration into Passbook on iOS.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.