NetflixNetflix is more popular than cable, according to an analyst at BTIG Research. Netflix CEO Reed Hastings posted a public Facebook update touting that over the last three months, viewers watched more than 4 billion hours on Netflix. BTIG Research’s Richard Greenfield crunched the numbers using facts from previous statements from Hastings and came to the conclusion that subscribers are spending more than 87 minutes a day on Netflix streaming. “Netflix is now likely the most watched cable network, essentially in-line with the Disney Channel,” Greenfield said. According to BTIG, Hasting’s 4 billion number is a global comment, but the majority of streaming subscribers are in the US.¬†Greenfield guessed there were 28 million Netflix Instant stream users in the first quarter of 2014.

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