The HTC One, the Taiwanese company’s flagship smartphone device, went on sale on Friday across the U.S. at retail stores including AT&T, Sprint, Best Buy, Walmart Target and more, as well as online via those retailers, HTC itself, Amazon and beyond. The phone has already been highly praised by early reviews and anyone who seems to have gotten their lucky mitts on one, but will that be enough to sway consumers? HTC has arguably not made a truly bad phone in at least the past two years, and last year the HTC One X truly excelled. But that hasn’t stopped HTC’s earnings from sliding for five consecutive quarters now. The One, which is as significant a break from tradition in terms of how Android smartphones are designed as any we’ve yet seen, is the company’s big bet to turn things around, and they appear to have spared no effort.