GoogleGoogle and WhatsApp have reportedly been locked in negotiations about an acquisition for more than a month — and WhatsApp is pushing for nearly $1 billion valuation, Digital Trends recently reported. This sounds like a huge number, but even though WhatsApp has not released its user base estimate, it is widely assumed to be more than 300 million. This past New Year’s Eve, WhatsApp processed more than 11 billion outbound messages. The company has started counting outbound and inbound messages separately due to the popularity of its group chat feature that has been one of the cornerstones of its franchise. WhatsApp has become a massively popular service on all continents, but it is particularly big in Europe and Latin America where its market penetration among smartphone users tops 80% in countries including Brazil, Spain, Portugal, the Netherlands and Germany.

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